Google Civics / Public Policy
Many don’t know but Google has a Civics outreach team that trains candidates, campaigns, and organizations on best practices for Google products and tools. The Google Civics outreach team uses social (specifically X) to share updates on their efforts to support the democratic process and civic engagement using Google tools. They called upon us to help create monthly content that aligned to immediate and future needs.
After several months of content on their Google Civics channel, Google decided to shift their focus and efforts and take a Newsroom approach to showcase their involvement in Public Policy. Working closely with our journalist team and the client brand team, I developed a look and feel for their new social program.
Creative Team:
Sussana Kohm, Group Creative Director
Lydia Daniel, Creative Director
Rohan Grover, Copywriter
Know your Vote Campaign
We’re officially one week away from Election Day! Know your vote.
— Google Civics (@GoogleCivics) November 1, 2022
Election dates & information can change every year, so Google Search makes it simple to find the information you need to participate in local, state, and federal elections. pic.twitter.com/DqxDFC8zan
1 day left until Election Day! 🗳️ Take 5 minutes and make a plan to vote:
— Google Civics (@GoogleCivics) November 7, 2022
📍 Check routes to polling location
🕒 Check polling hours
📄 Check what documents you may need to bring pic.twitter.com/i5evPIawju
In elections across the world, we help ensure quality information remains accessible.
— Google Civics (@GoogleCivics) November 3, 2022
We offer tools to help people and organizations defend their websites from cyber attacks and protect accounts from online threats.
Learn more about our tools: https://t.co/EGWUhTEUPH pic.twitter.com/qM5ETEGhoO
Tomorrow is Election Day in the U.S. 🇺🇸 Search "Where to vote" to find your polling location, then click the navigation link to @GoogleMaps to get directions → https://t.co/cm0FjVC0Rm pic.twitter.com/sPYkxrfLu8
— Google (@Google) November 7, 2022
Next Tuesday, November 8 is Election Day in the U.S. 🇺🇸 Election dates and information can change every year, so Search is making it easier for you to find the information you need to participate in state, local and federal elections → https://t.co/RvrdoBKEB9 pic.twitter.com/JSIsA3iNEi
— Google (@Google) November 4, 2022
Happy Election Day! 🇺🇸 Whether you’re headed to the polls, or keeping tabs on the race, we hope Google's tools can help connect you to the latest election information and resources. 🏛️ pic.twitter.com/dFvELOVG7U
— Google Civics (@GoogleCivics) November 8, 2022
Small Business Spotlight Series
Veteran-owned Boise Mattress used Google tools from the start to reach customers across Idaho.
— Google Civics (@GoogleCivics) November 11, 2022
Owner and US Army vet Steve Houk set up Google Business Profile so online shoppers could find information and locals could find a nearby store—which helped him adapt when COVID hit. pic.twitter.com/TGKTGqaxoM
As a small operation @combatflipflops used @GoogleAds and @GoogleWorkspace to grow over the years. Their sales helped them put 255 girls through school in Afghanistan. pic.twitter.com/hVRiS7o0OZ
— Google Civics (@GoogleCivics) November 23, 2022
As a school social worker, Sally Bindley saw how poverty hurt kids' ability to learn.
— Google Civics (@GoogleCivics) December 7, 2022
That’s why she set up School on Wheels (now @BrightlaneLearn), and has grown the nonprofit into what it is today—thanks to @GoogleAds. pic.twitter.com/HjQ1dkgq6K
With injury-related limited mobility, Billy wanted stylish shoes he could put on by himself. Together with an old friend, he founded @BillyFootwear.
— Google Civics (@GoogleCivics) December 2, 2022
After launching a website, @GoogleAds & @googleanalytics helped them keep up with current market trends. https://t.co/kaREMkkDdE pic.twitter.com/ZkYqFdMdJs
Meet Chris Price. 🫱🏻🫲🏽
— Google Civics (@GoogleCivics) November 18, 2022
After 12 years in the @USAirForce, Chris tried rock climbing as a way to regain his civilian footing. In 2017, he co-bought a rock climbing gym, Climbing New Heights. When growing their community, they turned to Google Ads & Google Business Profile. pic.twitter.com/SDqielaqh8
Various other select posts
Looking to engage your community for #IVD2022? Our useful guide shows you how to get started with a @GoogleWorkspace account for Nonprofits.
— Google Civics (@GoogleCivics) December 5, 2022
We’ll help organize things while you’re coordinating new volunteers. Check it out for yourself: https://t.co/qZ3hHlbdwo pic.twitter.com/DiIiAE3j4u
Driving to the holiday party this year? 🚘🗺🍃@GoogleMaps created a tool to help choose a greener route. We’ll let you know which option is the most eco-friendly for your trip by noting it with a green leaf symbol.
— Google Civics (@GoogleCivics) December 21, 2022
Happy holidays & safe travels! pic.twitter.com/wqbZA0kgOW
From all of us at Google Civics, we’re wishing you and yours a happy holiday season. ❤️☃️ pic.twitter.com/Kw4XDEQzcR
— Google Civics (@GoogleCivics) December 23, 2022
Get up to speed with our latest resources— whenever, wherever. Join our free & available trainings in topics ranging from the basics, to in-depth topics like leveraging @GoogleAnalytics, @YouTube and @GoogleTrends.
— Google Civics (@GoogleCivics) November 17, 2022
Explore more at https://t.co/fRdCws0sXK pic.twitter.com/QpElAmUkqw
Is Santa flying over your district? 🎅
— Google Civics (@GoogleCivics) December 1, 2022
Come back on Christmas Eve to find out.
Until then, you can explore & play all month long — learn how different cultures celebrate the holidays, practice coding, and more: https://t.co/Yiq9FZzaR2 pic.twitter.com/tYCZl68grD
Happy New Year! 🎊
— Google Civics (@GoogleCivics) January 1, 2023
We’re celebrating the year ahead and looking forward to all that we’ll be accomplishing in 2023. pic.twitter.com/LzkPsOxEf2
While you’re home for the holidays, take time to get ready for 2023.
— Google Civics (@GoogleCivics) December 15, 2022
Our newsletter shares helpful tips and resources so you can best utilize Google tools, amplify your message, and boost audience engagement.
Sign up here: https://t.co/fjHlsgPSHZ pic.twitter.com/uQbpcHBrvv
Make your holiday travel easier & greener. 🍃
— Google Civics (@GoogleCivics) December 21, 2022
Using Google Flights helps you plan your travel, book flights, and consider your carbon impact with our emissions tool. Our tool lets you know…
✈️ The emissions for each flight
✈️ How it compares to a typical flight pic.twitter.com/jJ68jAHs4Z
Google Public Policy Look and Feel for X
Tina Williams-Koroma's AI powered tool, @CyDeploy, makes testing new cybersecurity features or vulnerability patches quick, secure, and easy.
— Google Public Policy (@googlepubpolicy) October 5, 2023
See how AI is helping cybersecurity: https://t.co/kS6fXqJkxm#CybersecurityAwarenessMonth pic.twitter.com/UcGyEhApwS
Budget shortfalls and resource constraints challenge the education system, but AI could help.@InnovareSIP, with funding support from @googlestartups, enables school leaders to answer questions like how to better staff and areas to invest.
— Google Public Policy (@googlepubpolicy) October 27, 2023
Learn more: https://t.co/ZleILyd8YB pic.twitter.com/cynhD5I9Mb
How is AI transforming cybersecurity?
— Google Public Policy (@googlepubpolicy) September 5, 2023
The faster cyber professionals can identify a threat, the sooner they can defend. AI is helping them proactively identify threats and take immediate action.
Learn how AI is helping create a safer digital space.https://t.co/aqaxGS3X4i pic.twitter.com/IdMDnOLfn7